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{"id":880,"date":"2015-03-12T11:33:47","date_gmt":"2015-03-12T11:33:47","guid":{"rendered":"http:\/\/intuitivofilms.es\/?p=880"},"modified":"2015-03-12T11:36:50","modified_gmt":"2015-03-12T11:36:50","slug":"la-publicidad-de-apple","status":"publish","type":"post","link":"https:\/\/intuitivofilms.es\/la-publicidad-de-apple\/","title":{"rendered":"La publicidad de Apple"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/og_gallery-e1426159597489.jpg\"><img data-attachment-id=\"881\" data-permalink=\"https:\/\/intuitivofilms.es\/la-publicidad-de-apple\/og_gallery\/\" data-orig-file=\"https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/og_gallery-e1426159597489.jpg?fit=1200%2C429&amp;ssl=1\" data-orig-size=\"1200,429\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"og_gallery\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/og_gallery-e1426159597489.jpg?fit=300%2C107&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/og_gallery-e1426159597489.jpg?fit=1024%2C366&amp;ssl=1\" loading=\"lazy\" class=\" wp-image-881 size-large aligncenter\" src=\"https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/og_gallery-e1426159597489-1024x366.jpg?resize=676%2C242\" alt=\"og_gallery\" width=\"676\" height=\"242\" srcset=\"https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/og_gallery-e1426159597489.jpg?resize=1024%2C366&amp;ssl=1 1024w, https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/og_gallery-e1426159597489.jpg?resize=300%2C107&amp;ssl=1 300w, https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/og_gallery-e1426159597489.jpg?resize=676%2C242&amp;ssl=1 676w, https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/og_gallery-e1426159597489.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 676px) 100vw, 676px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Con el inminente lanzamiento del <em>apple watch y el nuevo macbook <\/em>Apple estrena sus respectivos anuncios, v\u00eddeos en los que los presenta para poder apreciar al detalle los nuevos modelos.<\/p>\n<p>Sin entrar en el debate sobre la frivolidad de un reloj que te evita sacar el m\u00f3vil del bolsillo o que monitoriza el latido de tu coraz\u00f3n, el cual que puedes sentir m\u00e1s gustosamente con la palma de tu mano puesta en el pecho&#8230; me gustar\u00eda echar un vistazo y comentar sus respectivos anuncios. Ah\u00ed van:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5-e7NFINJas\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1Ql0Z8Il73s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Tras verlo, me queda flotando un pensamiento: Quiero un macbook, y aunque diga que el reloj es un capricho, algo innecesario, una frivolidad como dec\u00eda&#8230; viendo el v\u00eddeo me entran ganas de tener uno, de que me lo regalen para no tener complejo de culpa.<\/p>\n<p>Los anuncios de Apple son efectivos, en la medida en que crean una necesidad donde no la hay y, sobretodo, en la medida en que logran hacer de un objeto algo casi er\u00f3tico, esas curvas, ese brillo, esa suave cadencia en los movimientos, es sutil, sugerente, sencillamente eficaz, directo, atractivo.<\/p>\n<p>No es un mensaje vulgar de c\u00f3mprame, si no, m\u00e1s bien susurra algo as\u00ed como: des\u00e9ame. Por eso puede poner unos precios prohibitivos, porque es \u201cese oscuro objeto del deseo\u201d, esa manzana mordida del pecado original, que te invita a pecar&#8230; y la religi\u00f3n hoy d\u00eda es el capitalismo, las catedrales son <em>applestores<\/em> cada vez m\u00e1s grandiosas, los fieles son consumidores que hacen cola para comprar&#8230;<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/coventgarden_gallery_image4.jpg\"><img data-attachment-id=\"882\" data-permalink=\"https:\/\/intuitivofilms.es\/la-publicidad-de-apple\/coventgarden_gallery_image4\/\" data-orig-file=\"https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/coventgarden_gallery_image4.jpg?fit=640%2C400&amp;ssl=1\" data-orig-size=\"640,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;13&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS-1Ds Mark III&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1280866667&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;17&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.8&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"coventgarden_gallery_image4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/coventgarden_gallery_image4.jpg?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/coventgarden_gallery_image4.jpg?fit=640%2C400&amp;ssl=1\" loading=\"lazy\" class=\"aligncenter wp-image-882 size-full\" src=\"https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/coventgarden_gallery_image4.jpg?resize=640%2C400\" alt=\"coventgarden_gallery_image4\" width=\"640\" height=\"400\" srcset=\"https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/coventgarden_gallery_image4.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/intuitivofilms.es\/wp-content\/uploads\/2015\/03\/coventgarden_gallery_image4.jpg?resize=300%2C188&amp;ssl=1 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Pero me estoy desviando, los anuncios: La cadencia de las im\u00e1genes, la m\u00fasica, la ingravidez y perfecta sincron\u00eda de los movimientos. Es como un valse. Como una danza hipn\u00f3tica de metales preciosos. Logran hacer del adulto un ni\u00f1o ante un anuncio de juguetes, los productos de apple se muestran y logran convertirse en los deseos de ni\u00f1os mayores, juguetes de lujo.<\/p>\n<p>En definitiva, con la extrema sencillez del fondo blanco, de los planos detalles, sin mostrar especificaciones de un producto tecnol\u00f3gico, apelando a la est\u00e9tica, al dise\u00f1o, al acabado&#8230; Consiguen algo important\u00edsimo en la publicidad: los v\u00eddeos de apple son coherentes con la marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el inminente lanzamiento del apple watch y el nuevo macbook Apple estrena sus respectivos anuncios, v\u00eddeos en los que los presenta para poder apreciar al detalle los nuevos modelos. Sin entrar en el debate sobre la frivolidad de un reloj que te evita sacar&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"_mi_skip_tracking":false,"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[49],"tags":[111,114,115,112,109,117,113,110,118,33,116],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La publicidad de apple<\/title>\n<meta name=\"description\" content=\"la publicidad de apple de sus nuevos productos el apple watch y el macbook 2015\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/intuitivofilms.es\/la-publicidad-de-apple\/\" \/>\n<meta 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